HOLY ROLY is, for us, both a lifestyle and an exploration into the rich world of plants, phytomedicines and living systems.
As human beings inhabiting a rich network of relationships we are endowed with a certain responsibility. We are all custodians, if you will. None of our products would exist without the living processes that support and give rise to their constituents.
For us, this responsibility means learning to recognise Quality as a processes which arises from the complex interaction of life itself, towards greater coherency, novelty and vitality. These kinds of framings are always partial, but they point to the kinds of principles that drive the development and maturation of Holy Roly and its creations.